was launched in October 2001. Our team is devoted to providing new and expectant parents with trusted guidance and the latest information. is an Australian-based Internet business that provides an online guide to pregnancy, birth and life.

Our aim is to provide information, support, and guidance during the pregnancy and during the period of bringing up the baby.

As we all know – or suspect – having a baby is a life-changing event. offers an easy-to use site that features original, high-quality content and practical advice from reputable sources, such as obstetricians,doctors, midwives and other parents.

Our aim is to help parents make the most of this great experience by providing the best information and saving them time. We try our best to represent multiple points of view, knowing that no pregnancy and no child are alike, and there are many different ways to approach the same problem.

We want to be Australia’s most trusted parenting resource on the Web, offering:

1. Parenting expertise

Our writers are health, pregnancy and parenting experts. We will endeavor to bring many points of view and the latest information on a number of important topics.

2. Personalised content

By taking a short time to register, you’ll receive free personalised e-mails written specially for your stage of pregnancy or your baby’s age. Click here if you have not yet registered.

3. Respect for our users

Your privacy is important to us. We don’t share information without your permission. See our privacy policy for details.


The content of, including, but not limited to text, graphics, music, sound, video or any other material contained within the site, whether in advertising or otherwise, is protected by copyright, trademarks, patents and other proprietary rights and laws.